Customer Testimonials

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DealerRater Mar 4, 2026

From the sales to service dept, I couldn’t ask for better! The sales department was very knowledgeable and friendly, making sure my X5 had everything I wanted! Matt, the BMW genious is AMAZING! He explained and walked me through everything my car is capable of. And the service dept… top notch! So thorough, friendly and knowledgeable. Awesome crew at BMW Tuscaloosa!! They will continue to keep my business!

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DealerRater Mar 4, 2026

Hands down the best service department around. Always in good hands with the team at BMW of Tuscaloosa.

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DealerRater Mar 4, 2026

We can’t say enough good things about BMW of Tuscaloosa! Jesse Colburn and his team are the real deal! They’re friendly, knowledgeable, and it’s apparent from the get-go they genuinely care about their customers. And here’s the kicker… we even use their service department for our vehicles that aren’t BMWs! That’s how good they are. The attention to detail and customer care is just unmatched. If you’re car shopping or need service, do yourself a favor and go see them. Highly, highly recommend!

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DealerRater Mar 4, 2026

I recently had my vehicle serviced at BMW of Tuscaloosa, and the experience was excellent from start to finish. The service department was professional, efficient, and very attentive to detail. They communicated clearly about what my car needed, provided upfront pricing, and kept me updated throughout the process. The technicians did a thorough job, and my vehicle was returned clean and running perfectly. I appreciated how organized and timely everything was — no unnecessary delays, and they made the entire process smooth and stress-free. Overall, BMW of Tuscaloosa’s service department delivers top-tier customer service and quality workmanship. I would definitely ... Read More

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DealerRater Mar 4, 2026

The service department is Top Notch! Will not take our vehicles anywhere else! Jesse Colburn and Ed Lee go the extra mile along with everyone else!

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DealerRater Mar 12, 2025

The salesman was one of the best i ever ran across he most definitely showed the the car off as he should have

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DealerRater Jul 12, 2023

Horrible New Car Purchase Experience – Complete lack of customer service, communication, or honesty on the part of management. If these are the people BMW has representing them, I doubt I’ll ever buy another one. DO NOT RECOMMEND!

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DealerRater May 24, 2023

Don’t Buy Here!!! BMW of Tuscaloosa will not be my choice. I have had the worst experience at this dealership. Within 2 weeks of buying my vehicle, the driver train malfunctioned. Soon after that, my air wasn’t functioning. Luckily, my car was still under warranty. As soon as my warranty expired, my computer system connected to the dash is malfunctioning. Oh! I can’t forget the fact that I had to have the hood of my car repainted because it started peeling. Yes, a 2017 BMW paint was chipping away. After being looked at by a trained eye, it was ... Read More

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DealerRater Dec 3, 2022

This has been the worst car buying experience of my life! I purchased a car from this dealership 6 WEEKS AGO at this point (review will be updated as time passes) and they still have not sent the registration paperwork to my local tax office! I have spoken with the "finance" guy Braxton no less than 5 times over the course of these 6 weeks and left numerous voice mails because he has ceased communication with me after promising to have his "assistant" do the work for him. I have also had smoke blown my way from the salesman ... Read More

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DealerRater Oct 8, 2022

If you have service DO NOT leave a single thing in your car , they have thieves there and im not tslking overnight im talking as fast as a oil change. The worst part nobody there including mangers could care less. Ill buy my next bmw somewhere else for sure

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DealerRater Jun 23, 2022

Purchased a certified preowned car May 13, 2022. I was told that the car was fine and passed all inspections and provided documents to accompany their supposed accusations. June 15, a little after having the car a month I experienced a drive train malfunctioned that disabled all power to the vehicle while in traffic. The car was taken back to the dealership where they diagnosed it with simply needing an update. The car was picked up June 17th. June 21 the car experienced the same drive train issues again but this time the car never was able to restore power again and had to ... Read More

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DealerRater Oct 17, 2021

This dealership has very recently undergone a major personnel revamp. The new management and sales staff seem lasered in on customer service and satisfaction, which they delivered and we enjoyed tremendously. They operate with a Can-Do attitude and are intent on earning your business. They more than earned ours! PS If you're shopping BMW, Matthew, their BMW Genius (Platinum) should make the difference over anywhere you could shop. He translates new tech goodies into usable, valuable, got-to-have improvements in the driving world. You have to experience it to understand it, but take my word: it's worth it!! Many ... Read More

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DealerRater Apr 7, 2021

Poor Service! Lately, BMW lacks communication with customers, lacks the manpower to complete services in a timely manner, and provides poor customer experiences. I called on a Monday to schedule an appointment. My check engine light was on. I was told the earliest appointment available was Thursday. I was also told no loaner was available. I was told it would take an hour to diagnose the problem. It took three days to be contacted with a diagnosis. It took almost another week to fix my car. After a day of driving it, the check engine light was on again, As ... Read More

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DealerRater Mar 25, 2021

I contacted them about a vehicle yesterday and was told it was still available via email(by Payton Jett) and over the phone (by a manager) ...I was approved for financing ! I live 120 miles away,I got up this morning 7am to be at the dealership when they opened being the I had about a 2hour drive from my house to the dealership,I get to Tuscaloosa to the bank in the Walmart parking lot to withdraw my deposit and my gut says check online to make sure it’s still available,I check and the car is gone from ... Read More

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DealerRater Jan 28, 2021

let me be fair the deal on a 2012 BMW 750il was full of twists because financing , finally got financed this occurred on Jan.13,2021. I had the vehicle for about 13 days I drove to the dealership from Birmingham on the 26th found out that financing fell through with the Bank, they took the liberty without my permission to run my credit with another bank. Upon speaking with the General Manager he told me that they would take the vehicle back and I agreed but once I agreed then they got angry I put 4,000.00 down I had 1,200 miles on the vehicle with ... Read More

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DealerRater Feb 3, 2020

Terrible experience! This dealership had me drive 40 minutes and I spoke with the salesman about 10 minutes prior to arrival only to find that the vehicle I drove in for was being sold to someone else. Then they had the nerve to try and sale me something totally out of the range of what we had discussed. A big waste of my time!

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DealerRater Jul 18, 2018

I was promised a loaner car by Sean Dwyer after making an appointment over a week in advance for a service appointment. When I arrived for my service, no such arrangement had been made. My reason for confirming a loaner vehicle with Sean Dwyer was because there were important matters I’d planned on handling, rather than remaining idle in a TUSCALOOSA, ALABAMA BMW LOUNGE. When I pressed the issue with the service personnel, the lame excuse received was that since my service was basic and would only take an hour their policy is not to loan a car. That’... Read More

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DealerRater Mar 8, 2018

This will make the 4th vehicle purchased from Arsenio @ BMW of Tuscaloosa. It’s always been a step above greatness! But this last purchase was exceeded b/c the deal took extra effort to make it work......I thank him and Brad in Finance for getting it done. They listened to my wants/needs and delivered. Mission Accomplished Again!! Everyone at the dealership made me feel welcome. And for that, he will continue to get my business and I highly recommend others to shop here if you expect nothing less than “The Ultimate Experience “. ??????????

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DealerRater Dec 18, 2017

If I could give 0 star, I WOULD. Please DO NOT do business with this dealership! Especially if you are MILITARY. I leased a BMW 5 Series from them in 2014 and everything was great because that transaction was done at their office. However, as I approached the end of my lease in 2017, they started sending me information about their pull-ahead program where they would forgive up to my last 3 payments but the kicker is you have to go back in to a similar vehicle. So my husband and I decided to lease from them again but we are stationed in MD and ... Read More

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DealerRater May 5, 2017

BMW of Tuscaloosa SUCKS! I've begged for approx. 6 months for Donna (service dept) to call me back on the glass break PLUS the painting on my car due to rocks ... I purchased the insurance that covers this. However she never calls back! Now I've had a weather issue on April 30th that caused trees to fall on my home and car. The car is totaled and as I've warned you over and over do you think I'm going to purchase a new BMW from you with all that you put me through? I DO expect a ... Read More

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DealerRater Dec 22, 2016

After having multiple extremely negative experiences with Tom Williams BMW of Birmingham, my husband and i decided to make the drive to Tuscaloosa to get our 2013 X3 serviced at Townsend instead. We are so thrilled that we did! The warranty on the X3 was about to run out, as the car had approx 49k miles on it, and that was our last scheduled service to be covered by the warranty. We were slightly concerned about the cost of unexpected repairs once the warranty ran out (due to previous experience), so we were casually perusing the lot just to see what ... Read More

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DealerRater Sep 27, 2016

I searched all over the internet for a great deal on a previously owned Honda Pilot. Townsend BMW had an excellent vehicle at a great price. Furthermore, the salesman that assisted me Willie "JJ" Taylor, made my experience an awesome one. Knowing that I was traveling from Madison Alabama to Tuscaloosa, he ensured that everything that needed to be done before I arrived was taken care of. Lastly, he made sure that I would be happy with my purchase by going over the vehicle from top to bottom before I received it.

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DealerRater Aug 31, 2016

The customer service that we received was outstanding. Mr. Eatmon goes above and beyond to take care of his customers. He helped my Mother get the car of her dreams, which means a lot. You do not find genuine people who have a niche for helping others everyday, but he has that gift. I will recommend him to anyone looking to buy a luxury car , and I plan on returning for myself in the near future. Arsenio is a major asset to Townsend BMW in Tuscaloosa. I highly recommend this salesman.

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DealerRater Jul 25, 2016

Anna made buying my car the easiest experience. She went above and beyond to help me get my car and get a minor issue fixed even after the purchase. Best saleswoman, hands down! I will definitely be buying all future cars from her 🙂 - Stefanie

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DealerRater Jun 14, 2016

I actually submitted an inquiry about a vehicle on Autotrader.com, and thankfully Arsenio Eatmon was assigned to my inquiry. He went the extra mile to make me want to shop at Townsend and even sent me extra pictures and video since he knew that my husband and I would be traveling from out of state. He was very professional and attentive throughout the entire experience. He truly is an amazing salesman!

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DealerRater Jun 8, 2016

Arsenio is awesome!!! I browsed cars at this dealership a few times. Arsenio was always very knowledgeable, patient, and helpful! Really showed a personal interest in my needs which enabled me to find the right car for me at this time! If your in the market for a new car (BMW) and want nothing but top notch service please go see Arsenio at Townsend BMW!!

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DealerRater May 7, 2016

Arsenio was attentive and really determined to meet the goals I set for myself before purchasing a car. The day I went in, I really wasn't looking to buy a car, under the assumption that it was kind of a "big hassle" and I didn't know when I'd really have time to do that. But Arsenio really made it easy to do and showed that my list of demands could easily be met. Therefore, the process of purchasing my first car was really easy. I will not hesitate to call him when I purchase cars ... Read More

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DealerRater May 4, 2016

I recieved great service from a friendly staff. Mr.Taylor was very direct and to the point. I like talking to someone who was straight forward with me. At the end of thus experience I drove off in a very nice dependable car and feeling good about it. Thanks Mr Taylor and Townsend BMW.

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DealerRater May 3, 2016

One 15 minute phone call with Rick Pope & we had everything worked out. Very friendly and honest, and was very easy to do business with. I appreciate doing business this way & not having the hassle of having to play the sales game of going back & fourth & being jerked around. I'd highly recommend doing business with Rick.

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DealerRater Apr 30, 2016

My husband and I was very impressed with Arsenio Eaton. He walked up and greeted us with a smile. Very professional and knowledgeable. We feel as if he went the extra mile making sure we were getting what we wanted and deserved. Buying a car can be stressful but with Arsenio we felt as ease. I would recommend him to my friends, family, to anyone who's looking to purchase a vehicle. Townsend BMW has added a bonus to the business with Arsenio Eaton. Thanks for everything

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DealerRater Apr 2, 2016

My service was amazing!! Mr. Willie "JJ" Taylor went above and beyond to get me the the car I wanted for a price I could deserve. I was also assisted by Ms. Donna I think her name was, she helped me get the car financed, but she was amazing also. She wouldn't stop until I got the best. She helped me get it all by myself. Everyone in the dealership was so friendly! I am so proud of my new baby! Thank you guys so much!!

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DealerRater Mar 31, 2016

My Client Advisor was Willie "JJ" Taylor. He was so kind and patient with me during the entire process. I had been in contact with "JJ" since almost the beginning of March and I was intimidated about purchasing a new vehicle. When I first arrived, Alfred helped me compare the difference between the X5 and X3, while "JJ" helped another client. Once "JJ" was finished with his client both he and Alfred helped me understand the difference in models. I never felt pressured by either Client Advisor. Both gentlemen were exactly what ... Read More

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DealerRater Mar 30, 2016

Arsenio is one top-notched salesman. He takes pride in ensuring that his customers are fully satisfied and pleased with their selection. Thanks so much for your support.

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DealerRater Mar 26, 2016

Arsenio was very helpful and made sure I got everything in the car that I wanted! My first Infiniti and I'm in love! Thank you so much!

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DealerRater Mar 14, 2016

Willie "JJ" Taylor was the best salesman I have ever had the pleasure of experiencing. He actually cares about meeting your needs. He listened and found me exactly what I was looking for and for the price I needed it.

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DealerRater Mar 12, 2016

My husband and I walked into the show room of Townsend BMW and Arsenio greeted us... This started our great car-buying experience there. Arsenio, very friendly, trust-worthy, considerate, professional, and knowledgeable, has made our car-buying experience extremely pleasant. Arsenio helped us get the best price and we got our newly built X6 xdrive50i within less than 3 weeks! We love our new car and we love the feeling of knowing that Arsenio is out there ready to help if we have any needs or questions... Arsenio rocks!

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DealerRater Feb 16, 2016

After searching the entire southeast for a pre-owned BMW 128i, I found the best example at Townsend BMW. When Arsenio Eatmon contacted me, I knew I had made the right choice. Even though it took several days to negotiate the deal, I always felt that Arsenio was on my side. He was professional, personable, candid, and knowledgable, working diligently to get me the best price. When the deal was finalized, I drove 5 hours to the dealership. Upon arriving, Arsenio greeted me in the parking lot, and for the rest of the visit did not cease to treat me like a ... Read More

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DealerRater Feb 12, 2016

Went there because of an on-line search. The salesman was very low pressure and professional service. They also had a very good interest rate on the loan

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DealerRater Feb 7, 2016

I have purchased several cars but this was by far the best experience. Such a wonderful staff. Thanks to Jason and the Product Genius, Anna. What a pleasant experience!

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DealerRater Feb 1, 2016

I had made up my mind to buy a new vehicle. I walked around in showroom seeing who would approach me. Three others walked by me and never said a word. I stopped at a car next to someone at a desk-- never asked me if I needed assistance. Finally Arsenio came in the room and came to me. He won. I was impressed with him throughout the entire process. Great job by the young man.

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DealerRater Jan 30, 2016

It was wonderful experience with Arsenio Eatmon, he was willing to help in every possible ways, explanation for the vehicle was superior, he made a full commitment throughout the whole process, thank you so much, he is an asset for the team of Townsend BMW!

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DealerRater Jan 27, 2016

Helpful in every way! Arsenio was very knowledgeable about the BMW cars.. He was able to answer any questions I had.. He went above and beyond ! Definitely an asset to the BMW dealership!

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DealerRater Jan 21, 2016

After working with me for several weeks, Arsenio Eatmon made the experience of buying a certified pre- owned BMW very good. I would definitely tell my friends.

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DealerRater Jan 20, 2016

From the first phone call Arsenio was incredibly easy to work with. He listened when I told him exactly what I wanted and went out of his way to make sure I was able to get it. He gave me his personal cell phone number and answered all my questions prior to my purchase. Once I decided on my 650i, they placed the build order and he still answered every question I had up until the day it arrived. I ordered several custom parts for it and had them shipped to Arsenio before it was delivered and he handled everything ... Read More

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DealerRater Jan 19, 2016

From stepping foot in the dealership to driving away in our new 320i x-drive, this was one of the best car buying experiences that we ever had. The backbone of our great experience was our salesperson, Arsenio Eatmon. He was warm, friendly, knowledgeable, and willing to go the extra mile. In regards to paperwork and financing, this was the fastest dealership in town! Dana Jones, the finance manager, was incredibly easy to work with. In addition, Anna the BMW genius is always available for my questions, and Donna in service put on replacement wiper blades in 2 minutes!!!!!! All in all, ... Read More

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DealerRater Jan 19, 2016

Arsenio made the car buying experience really easy, exciting and fast approval. I would definitely recommend this dealership to anyone looking for great speedy service.

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DealerRater Jan 19, 2016

We drove 2 hours from Thomasville to look at preowned and new cars. Nathan met us shortly after arrival and spent a lot of time with us. Everyone there was helpful, knowledgeable and friendly. After several hours we decided on a new 2016 BMW X1 SUV. At no time were we pushed or pressured to do anything. This was the best car buying experience my wife and I have ever been through, it was very enjoyable. After 2 weeks we love the X1 and feel that we made a good decision. Our special thanks to Nathan, Dana and Anna the Genius for spending ... Read More

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DealerRater Dec 15, 2015

We scheduled an appointment to test drive a certified pre-owned BMW 328i. Our Client Advisor, Sandy Harpole, had the car ready to go and she did an excellent job explaining the car's mechanics during the ride. Each person we dealt with provided outstanding customer service. We bought the 328i and would most happily return to Townsend should we decide to purchase another vehicle.

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DealerRater Oct 31, 2015

I knew exactly what I wanted in a vehicle and had searched for months from Miami to Dallas with no luck. Not only did Townsend have what I was seeking, my sales rep was as helpful, interested, and genuine as anyone could possibly be. He was extremely patient with all my questions and wasn't afraid to ask someone else if he didn't know an answer off the top of his head. And when the deal was ready to close, he came in on his off day to make sure everything went just right. This could not have been ... Read More

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DealerRater Oct 23, 2015

5 stars! Arsenio, Anna, Chris, and Todd were well fantastic to work with. I have been more than pleased with their exceptional service, and would recommend not only Townsend BMW, but the entire Townsend dealership family, to anyone looking to buy a new car.

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DealerRater Oct 8, 2015

This dealership has exceeded ALL my expectations!! I have totally loved my BMW!! BJ takes care of every little situation that comes up with my SUV in a timely and professional manner!! Their service is impeccable!! Patrick is also a wonderful salesman that is honest and sincere!! Townsend BMW is so blessed to have these two awesome guys working for them!!

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DealerRater Sep 25, 2015

I have been looking for a BMW for over 3 years so you can imagine how many dealerships that I have been to! I have to say I saw the car within my price range on the internet! I contacted them and Patrick answered all of my questions over the phone and through emails. He supplied me with all of the documents pertaining to the car and was the ONLY dealership to let me know about the $50 deductible on the CPO warranty. I was in a different state and the WHOLE transaction was over the phone and through emails! He not ... Read More

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DealerRater Aug 26, 2015

I was beyond impress with my salesman effort and professionalism. I'm a woman that is often picky about all things including who I do business with. My salesman Andy made me more than comfortable and his attentiveness will definitely guarantee him a lifetime business relationship with my family. Townsend BMW job well done in bringing on this salesman, he will bring in an abundance of business with his personality and professionalism.

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DealerRater Aug 15, 2015

I will admit that I almost didn't bother to go to BMW as I thought once the sales personnel saw my flip flops, jeans and skull t-shirt that they'd be snooty. The entire staff at Townsend BMW far exceeded my expectations. Krystin McClellan, their customer relations staff member, was so sweet. I arrived for my test drive earlier than expected and she kept me entertained until the car was ready. Andy Hague ended up being my salesperson and there are not enough words to describe how amazing he was. Andy was very respectful and patient with my copious ... Read More

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DealerRater Jul 7, 2015

My wife bought a used Chevy from this dealership a couple of months ago. We discovered some problems with it when we got it services the first time. The manager Kevin found out about the problems and contacted us. I told him what we discovered and he apologized for it and told us they would like to reimburse us for the repairs. I told him that we hadn't done them yet and so he offered to bring us a loaner and pick up our car and take it and make the repairs. We made the arrangements and got the ... Read More

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DealerRater Jun 26, 2015

Arsenio Eatmon exemplified the best customer service techniques that I have experienced in a very long time. He was patient, kind and honest with me. He definitely possesses the knowledge and skills to perform the job. I will recommend him to others, because I would like to see them purchase a car with the same comfort as I did. Satisfaction is not a myth it is guaranteed when you purchase a car from Arsenio at Townsend BMW.

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DealerRater Jun 16, 2015

Gold stars for Arsenio Eatmon ! He was very dedicated to his work and determined to get me into my new car. Grace be to God ! Job well done Mr. Eatmon !

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DealerRater Jun 16, 2015

I was recently traveling through Tuscaloosa, AL when a rock hit my ac condenser on my new X5 so I took my vehicle to Townsend to have it repaired. Although my car was only 10 days old, this wasn't a warranty issue but the GM was able to convince BMW to cover the cost. During the process of having the car repaired, I was able to interact with the most professional and courteous staff that I have ever encountered at a car dealership. Most notable was Donna Barnett, my service advisor. She was outstanding and I would recommend that anyone ... Read More

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DealerRater Jun 8, 2015

This is the third time I have serviced with Townsend, and specifically with Chris Russell. Chris, as usual, made this an extremely pain free experience. He is Lways the perfect balance of professionalism and kindess, with an attention to custmer service that is rare and very much apprciated. I should also note how informTve and helpful Javier Maldonado was, in explaining his theories concerning my engine's issue.

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DealerRater Jun 5, 2015

Traveling through Alabama, experienced a problem, Townsend BMW, specifically Donna Barnett and Josh in Service were quickly accommodating, courteous, and thorough with diagnosis and explanation.

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DealerRater Jun 4, 2015

I, Barbara Daniels, truly appreciate Mr. Arsenio Eatmon's professionalism and his concern to get me into an automobile that was compatible to what I previously owned and a payment range that was comfortable. Again Mr. Eatmon's professionalism was excellent and we pray that he has much success.

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DealerRater May 30, 2015

Mr. Christopher Russell has been exemplary in handling my phone call, my appointment, kind questions about my wife's health, and informing me of what needed ot be done, arranging for a ride to campus and back., etc.

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DealerRater May 20, 2015

Definitely the best car buying experience we have ever had. No high pressure sales tactics for anyone, it was a pleasure to do business here at Townsend BMW and to get to know William. I will refer anyone to shop here for a vehicle new or used. I will always do my business here. Thank you.

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DealerRater May 17, 2015

Was looking all over the southeast for a specific car. They actually got back quickly, answered all questions, and made a good offer online. Called me to close the deal. Great service.

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DealerRater May 15, 2015

Everything went smoothly and I got the best deal on my very first car. Would definitely recommend AJ to anyone looking for a new car

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DealerRater May 14, 2015

Salesman Andy met me on the lot to talk to me about the car that I was interested in. He gave false information about the car when compared to the carfax. We talked for a while and made a deal. He told me that he would text me his # in case I had questions... never happened. Was told that he would call me at a certain time... never happened. I had to make all the calls until I was pawned off onto another salesman. I am glad that this happened, AJ called me several times and concluded the sale of ... Read More

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DealerRater May 1, 2015

Nathan was a great salesman walk me through my car from front to back to ensure I understood everything on it And believe me there was a lot to understand would recommend him to anyone that needed a car Love my bmw will not be driving anything else and nor will my girls See you in one years Nathan Jasmine will be ready for a used bmw lol

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DealerRater Mar 21, 2015

Excellent job by Arsenio Eatom he was very professional and knowledgeable. This is the first BMW I have purchased and I am very well pleased

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DealerRater Mar 11, 2015

First time buying a BMW and immediately as we stepped out of our car we were greeted by a sale person. He was polite and respecting. Very knowledgeable about the vehicles and had a long history in this field of work which made the process go about smoothly. Management was also very cooperative and professional. Rick, Kevin, and Jason all went the extra mile to ensure our happiness with our purchase. Staying past hours at one point. Including their lead technician who stayed overtime to ensure that the vehicle was free of problems before leaving their dealership. The cleaning crew ... Read More

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DealerRater Feb 21, 2015

I had a great experience working with Nathan Jackson at Townsend BMW. He was extremely helpful in providing what I needed and followed up with any questions I had after my purchase. He took his time to work with me to get exactly what I was looking for. I would definitely advise all my friends and family to come to Townsend BMW and work with Nathan on their next purchase.

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DealerRater Feb 16, 2015

Hats off to Chris Russell and the Service Dept. The engine light came on and my X5 was running pretty rough. They got to the root of the problem and Chris kept me abreast of things and got it fixed. Marcus Washington performed the work and did an outstanding job! On my way home, I noticed the drive was smooth and easy. Chris McMillan was very nice. He asked if we needed anything while we waited. They put my mind to ease and took care of things with the quickness! Again, you guys rock:) Tina B.

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DealerRater Feb 16, 2015

I recently had a nightmare experience at Tom Williams BMW in Birmingham, AL. I felt as if I was being taken advantage of. It was a helpless feeling because the specific issue I was having with my 335i was not something that could be addressed by an independent mechanic. As a total shot in the dark, I called Townsend BMW in Tuscaloosa just to get a second opinion and was blown away at the level of service I received from Laura Yearby over the phone. She was so reassuring and seemed so confident that they could help. Needless to say, ... Read More

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DealerRater Feb 8, 2015

Okay, not really any free cars at Townsend BMW but I needed to get your attention to read this review. I don't normally write reviews BUT on this occasion it is very appropriate. Thought by sharing my experience as a BMW customer, it could help you make a more informed decision on where you might shop for a BMW and have that feeling like your satisfaction as a consumer IS a top priority. Just bare with me for a few paragraphs or so, then you can be one step closer to experiencing the perfect BMW buying experience like I ... Read More

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DealerRater Jan 25, 2015

They were really helpful! I purchased my first car from them! It was a wonderful experience! It's the most perfect environment! I definitely recommend!

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DealerRater Jan 23, 2015

I can't just 'like' this post. I LOVE IT!!!!!!!!! If you are looking for a BMW or even a high quality used car, PLEASE give The Nicest Guy In The Car Business, Christopher McMillan Sr. at call. I DID! and he did exactly as I asked in my search for a car. That means, he listened and respected my parameters and constraints in what I wanted; not just try and talk me into whatever he wanted me to have. The result was a very excellent BMW at an astonishing price. (I must say this car has very few miles). ... Read More

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DealerRater Jan 19, 2015

My husband Anthony Gardner spoke with Chris via phone. A date/time was set up. When we arrived Chris was available and introduced himself and showed us around the show room. His hospitality was great and most of all he was very friendly and a care free personality. The 2015 SUV x3 on the floor was right in front of his desk. He showed us the car and did a terrific demo. He really sold me, Audrey Gardner on the car. I was very impressed. Finally, financial issues were in place and he worked with us to get the best deal ... Read More

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DealerRater Jan 18, 2015

I recently purchased a certified pre-owned 2011 BMW 328i from this dealer. The entire experience was pleasant and came off without a hitch. People are very friendly and provided a low-pressure buying experience. I was happy with the price I paid and with the fact they were willing to do whatever it took to make me happy. My salesman, Arsenio Eatmon, was very thorough and professional and a genuinely nice guy. The best car buying experience I've ever encountered. . .

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DealerRater Jan 13, 2015

My husband purchased a pre owned vehicle from Townsend BMW on 1/03/15 and wrote a check to pay for the vehicle, in full, that day. Aresenio, the salesman, was great, but Michael, the Sales Manager, wouldn't even come out of his office to meet my husband and speak with him about the price of the vehicle after the 2 or 3 trips that Arsenio made into his office. My husband drove 150 miles to this dealership because we found the car online and really liked it. After my husband purchased the vehicle and returned home, I came out to the driveway to see ... Read More

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DealerRater Jan 7, 2015

I have purchased more than one automobile from this dealership. I bought a BMW from them in 2009 and had a great experience from the sales experience to the superior service I have always received from their service department, so when I started shopping around I started at Townsend BMW online to see what they had. I found a car I was interested in online that morning and by that afternoon it was mine. My sales person Nathan Jackson made this the best car buying experience I have ever had. I called the dealership when I got to work that morning, ... Read More

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DealerRater Dec 21, 2014

I want to tell everyone who's even thinking about getting a new vehicle, that they MUST go to Townsend BMW. I initially made an online inquiry, and the rest was easy. Cory Pendergraft was the key person to me purchasing my new vehicle. It was the easiest, most efficient vehicle buying experience ever. From the test drive, to driving off the lot with my new 2015 BMW X3, it was a totally pleasant buying experience. 5 stars to Townsend BMW and their staff. I was introduced to Laura in the Service Dep't, and Elizabeth in the Parts Dep't, and ... Read More

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DealerRater Nov 28, 2014

I went in today to look at a certified pre owned BMW and walked out with a new 2014 BMW with affordable monthly payments. Chris was amazing and very friendly! I didn't feel pressured or rushed like I did at Toyota!

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DealerRater Nov 18, 2014

My son had been looking at a certified BMW 135. I drove up to the dealership about 430PM. I was met at the door by a very nice young man. Chris McMillan. I told him what I wanted to do. He had all the paperwork done in a few minutes and we finished the deal in under 1 hour. While they were working on the paperwork for the car, I went into the parts dept. to see if I could find some emblems for my BMW motorcycle. Elizabeth Norwood listened to what I was wanting to do... About 2 minutes later I had ... Read More

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DealerRater Nov 17, 2014

Worked with Christopher "the nicest guy in the car business" McMillan on a new BMW. Can't say enough about how great the experience was. This was the easiest purchase I have ever made for a car. Just wanted to thank Chris and the team at Townsend. 5 Stars!!!

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DealerRater Nov 13, 2014

I am usually not a review-writing person but I will have to give Townsend BMW a shout out just because of they are some of the most pleasant folks to deal with. I recently purchased a new BMW X5 and the entire experience was second to none! Christopher kept me in touch via email and was very patience with my questions. Arsenio was extremely friendly and knowledgeable in helping me making my decision for the purchase. I will definitely recommend Townsend BMW to anyone that is in the market for a new car!

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DealerRater Nov 6, 2014

Once again I have had a good time upgrading! This is my third BMW. I appreciate the cooperative team that works at Townsend. Arsenio helped me this time and then when Jason saw me he was also very helpful. Jason sold me my second car, best I remember. All the employees are friendly. One of the maintenance men showed me how to use the coffee machine. This dealership is superior. I have never had any disappointments in the service area. All the employees are there to take care of the customers. Antonio was very knowledgeable about the car and he ... Read More

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DealerRater Nov 6, 2014

I recently took my car in for a repair and it was a very pleasant experience. I was greeted with a friendly smile from service advisor, Chris Russell. Chris was very professional, polite and knowledgeable. I really appreciated that he called me and kept me up to date with what was going on with my car. I felt like Townsend BMW really appreciated my business and it was a pleasure doing business with them. The service center is a very important consideration for me when purchasing a car. The excellent customer service I received from Chris makes me want to ... Read More

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DealerRater Nov 4, 2014

I've now leased two new vehicles from Townsend BMW. I chose them because they value my time and work hard to make the purchase process quick and efficient. Excellent experience. I will definitely be back when this lease is up!

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DealerRater Oct 27, 2014

Kudos to Chris Russell, Ehrick Nixon, Anna, Technicians and Management! I would like to start with the pleasant voice of Anna on the phone. She was always friendly and made sure calls were routed to the right person. Chris and Ehrick went beyond the call of duty to make sure my X5 was working properly. They started on one thing and discovered another major problem, but they handled it and saved me some "dollies". The atmosphere of Townsend is so warm and inviting and the employees are very professional . I would highly recommend this dealership to everyone. My ... Read More

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DealerRater Oct 27, 2014

I had been contemplating replacing my car so I started my search about a month ago. I had no real luck locating my vehicle locally, so I decided to give the internet a try. Working through the Auto Trader online I located the car I was looking for at Townsend BMW. With no reasonable expectations, I sent an email to see if the car was still available. Within an hour I had a call from Christopher McMillian telling me that he still had the car. From this point on Christopher made the whole process comfortable and easy. Christopher was very ... Read More

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DealerRater Oct 5, 2014

I wanted to find a Special, Friendly and Comfortable dealership to service my very Special M4. I found that place at Townsend BMW. From my first walk in, meeting BJ Bowling for my service write up to having a casual conversation with Tech. Lee Bolwerk, I knew this was the Dealership I wanted to Service my M4. Elizabeth Norwood (Parts) was so kind to show me several accessories I was interested in for myself. Annette Parr (Parts Manager) was an awesome person to meet. She was very kind and generous to me in the Parts Dept. Learning that Annette has ... Read More

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DealerRater Oct 4, 2014

Our recent experience buying a car from Christopher McMillian at Townsend BMW was great. We live in the Charlotte, NC area but found a low mileage 328i CPO car online with Townsend in Tuscaloosa, Alabama (over 400 miles away). Normally, I would be apprehensive about buying a car this far away but Christopher was great in answering our questions and gave us an honest assessment of the car's condition which was emaculate. We worked the whole deal out over the phone and email, including our trade and financing. Christopher offered to ship the car to us but we decided to ... Read More

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DealerRater Sep 9, 2014

I have been looking for a used car for a couple of months now. I've looked online and visited numerous car lots. After deciding on a Nissan Pathfinder , I found one that caught my eye online at Townsend BMW. It is not like me to purchase a used vehicle sight unseen, especially one that would have me travel 250 miles to purchase. After speaking to Christopher I knew this was the car for me. He was Customer service Plus . I can't say enough about how he understood my predicament and put me at ease knowing I would not be ... Read More

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DealerRater Sep 7, 2014

A few emails, 60 miles and I have a dream car in less than three days. Patrick, Cory, Michael are very thorough with explaining everything not just stopping after the ink dries. I left very informed of options, warranties and to top it off after hours number if I needed any guidance. Other dealerships in the are, so called true value, danced around every question I had on their vehicles...not here everything was top notch no hassle easy, easy, easy.... as all car purchases should be. Love my car and love this dealership. If you are looking for a BMW ... Read More

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DealerRater Sep 7, 2014

My car buying experience was so easy. I would recommend Townsend to anyone. If anyone is in the market for a BMW, head to Townsend.

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DealerRater Sep 2, 2014

Very good experience w/ Christopher and this dealership. Very accomidating. Not a high pressure environment. Easy to talk to and they answered all my questions. Would recommend highly to anyone. Thanks!

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DealerRater Aug 1, 2014

After weeks of searching and test driving 550 series, I found the best deal at Townsend BMW. Living in LA, there are tons of BMW on the street especially when we drive around Beverly Hills. However, my husband wanted a fully loaded, M package, Executive package black on black which is pretty much the best of the best for the 5 series. We found a 2013 550 with only 5k miles on it. Certified, pre owned, the car was in Excellent condition. I called the dealership and spoke with Michael. He was pretty straightforward, easy to talk to and we closed the deal within ... Read More

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DealerRater Jul 29, 2014

My car buying experience started with a bunch of anxiety, but I put my trust in MICHAEL MATHEWS to find me something that I would enjoy driving, something that would be a good investment and something that would be reliable. I hit a home run at Townsend BMW. Michael was so helpful giving careful consideration to my wants and needs - he asked what I wanted and he made it happen. This was a completely hassle-free transaction for me, and I couldn't be more pleased with my new car! When I started dealing with Michael, my anxiety quickly went ... Read More

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DealerRater Jul 25, 2014

We found Townsend by accident. I had ordered an X5 from another dealer and was having some problems. I showed up at 6 pm at their closing time and the team worked with me for an hour. After reviewing my options, I canceled my order elsewhere and ordered from Townsend - unreal service, attention, and price. It was so good that my wife decided she wanted a 2015 x3 (before my truck ever came in) and we bought her one too. Their attention to the needs of the customer and frequent communication made the process easy. It is a smaller lot, not ... Read More

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DealerRater Jul 25, 2014

I had made it a point to be on guard and be taken advantage of like I have been in the past with other car sales people are other sales personnel for that matter. By fears were other as soon as I met Chris McMillan. I felt an instant friendship as if we had known each other forever. There was no pressure, no sad stories he must make a sale. He wanted me to be happy and satisfied and I was. I don't think Nick Sabin would have been treated any better. I will definitely recommend him and BMW ... Read More

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DealerRater Jul 21, 2014

This was our first experience with Townsend BMW and both my husband and I were impressed with the professionalism and courtesy exhibited by Michael Mathews and Brody Townsend. We are very pleased with our 328i and would definitely recommend Townsend BMW to others. Thanks for treating us so well!

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